Great advice! I’d add to try finding ways to hide behind branding or even a pen name. Bloggers do it all the time — they give their blog a name, then let that be their extroverted alter ego. I wrote a column for Yahoo Travel for months under a pen name and it was the most freeing thing I’ve ever done. I never hesitated to promote the heck out of those stories because only two or three people knew it was me behind the writing.